The Japanese watch brands you need to know now

Naoya Hida & Co, Kikuchi Nakagawa and Kurono Tokyo are just some of the Japanese watch brands to keep an eye on

man in front of work bench
Jiro Katayama at his work bench
(Image credit: Courtesy of brand)

With tariffs and a quietening Asian market, the Big Swiss brands have their work cut out for them this year, and have geared up their creative output. However, studied collectors are increasingly looking to Japan for a different take on small-cased watch designs with an obsessive focus on hand-finished details. By offering a different take on European classicism, brands like Naoya Hida & Co. and Hajime Asaoka lead the way. Along with perfectionate Kikuchi Nakagawa and GPHG-winning Jiro Katayama with his Otsuka Lotec, the artisanal, vibrant scene has much to offer.

Japanese watch brands to know now


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Thor Svaboe is a seasoned writer on watches, contributing to several UK publications including Oracle Time and GQ while being one of the editors at online magazine Fratello. As the only Norwegian who doesn’t own a pair of skis, he hibernates through the winter months with a finger on the horological pulse, and a penchant for independent watchmaking.